Blog: Branding

This custom website and branding project for Spark Couples Retreats was a real treat for us to work on! We love love! So it was fun to be able to create something specifically designed to help couples fall in love all over again. These retreats are designed to help couples reconnect and refind the spark […]

I cannot tell you how OBSESSED I am with how the website and branding turned out for Serene Retreats. The goal of this fully custom website was to cater to the needs of a retreat host seeking an easy-to-use, modern platform that perfectly captured the immense beauty and transformations of their retreats. From the moment […]

A rebrand might just be the boost your business needs to level up. Check out the wonders a rebrand had for Julia the Podcast Teacher.

One of my pet peeves is when people ask me what kind of drink our business would be. What exactly does that tell you about a business? Not much. It can be interpreted a million different ways… That being said… What kind of drink would your business be… if you had to choose?  Our business, […]

Read Part 1 Here Read Part 2 Here [We would like to mention that we are affiliates for some of the tools found below. In other words, we may earn a  commission when you or someone else uses our links to make a purchase. Don’t worry though, it won’t cost you a thing! In fact, […]

Read Part 1 Here In Part 1, we talked about The What of brand identity and how a branding guide can inform that. Now let’s talk about The Why: Why you—yes, you!—need branding.  You’re Selling The Brand Branding is the foundation for marketing efforts. If you try marketing your products or services without brand clarity, […]

Your brand is your company’s identity. It’s how people recognize you. Customers need to have a solid understanding of your company’s personality in order to identify and remember it. Personality is how customers know what you stand for. 

One of the reasons we got into web design and branding was our fascination with the psychology behind the design. Understanding how the brain works when presented with certain stimulation gives you the ability to harness that power. Once you have mastered that power you can influence the way that people think. Sounds like freaky […]