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Project Background Dena came to us because she needed a change. She was ready to start her business, Dena’s Dog Care, but she didn’t really know where to begin. She’s a passionate animal lover and will do anything for her little pups! When she decided it was time to turn this love of hers into […]
Hook Them With Your Elevator Pitch An elevator pitch (or elevator speech) is your chance to quickly explain to someone what your company is all about. Maybe you want to sell something, network, or pitch to an investor. In any case, you need a way to tell someone who your company is in about 30 […]
Read Part 1 Here Read Part 2 Here [We would like to mention that we are affiliates for some of the tools found below. In other words, we may earn a commission when you or someone else uses our links to make a purchase. Don’t worry though, it won’t cost you a thing! In fact, […]
Read Part 1 Here In Part 1, we talked about The What of brand identity and how a branding guide can inform that. Now let’s talk about The Why: Why you—yes, you!—need branding. You’re Selling The Brand Branding is the foundation for marketing efforts. If you try marketing your products or services without brand clarity, […]
Your brand is your company’s identity. It’s how people recognize you. Customers need to have a solid understanding of your company’s personality in order to identify and remember it. Personality is how customers know what you stand for.